Fintechs, e-commerce and games are the most prominent segments
The rise of technology, especially mobile, has been indicating the power of applications for smartphones and some categories are widely explored by consumers. Adjust’s Mobile app trends report points out that there is a record monthly in-app revenue for fintech, e-commerce and gaming in 2021, with a 35%, 12% and 32% increase, respectively.
The study takes into account long-term trends in overall install, session, time spent in-app, retention, and more.
E-commerce via mobile led the way in purchases during the pandemic period: in 2021, 67% of sales were made through the channel; 55% of consumers made purchases using a smartphone after seeing ads on social media. Overall, the public spent 1 billion hours on shopping apps over the past year. Latin America consolidates with a year-on-year rate of 14%, one of the highest in the world in terms of service.
I don’t know if you know, but Brazil is the 3rd country where people spend more time on apps, around 3 hours and 40 minutes. In the last three years alone, app downloads have grown by 45%!
And what does this scenario tell us?
In the midst of the economic crisis that the country is currently experiencing, this new reality could be the key that will open the door to smart solutions. And all just a click away!
The pandemic scenario crossed by the country and the world in recent years has reinforced a behavior trend: people feel the desire to have all their needs met quickly, safely and objectively. This demand means, for companies, new opportunities and the need to adapt to remain optimistic and prosper.
But in addition to being a “routine”, the use of apps has a very clear justification: they make it easy for users on a daily basis. Loaded with features, they tend to grow more and more.
With so much engagement and adherence, a company that makes an app available to its customers is not only delivering a benefit to them, but also becoming competitive in a market that increasingly seeks innovative solutions as a major differentiator.
If you haven’t considered this opportunity for your business, consider it today! Offer features that bring convenience to your user and offer a positive and very interesting experience for them.
T4i has a team of beasts in mobile application development so you can have an alternative that will make a difference!
Phone: (81) 3267-3199
Address: Rua São Vicente, 150 Tamarineira, Recife/PE